Harbottle & Lewis has advised GLOBE Groupe, the first European group dedicated to shopper marketing and sales, on the acquisition of N2O, an agency specialising in brand experience and retail marketing. Founded in 2002 by the President of the group, Jeremy Dahan, GLOBE Groupe’s mission is to support the commercial transformation of brands and boost sales by addressing the needs of new retail: phygital, shopper centric and experiential.

Commenting on the deal, Jeremy Dahan said: “The deal enables GLOBE Groupe to strengthen its presence in the UK and marks a significant new step in the group’s growth strategy across Europe. Together, N2O and GLOBE Groupe aim to redefine the marketing landscape by driving dynamic growth and delivering unparalleled added value to their clients. This acquisition paves the way for continued success and innovation, underpinned by shared values and a collective ambition to be leaders in the field of Shopper Marketing.”

On working with us, Jeremy Dahan commented: “Harbottle & Lewis were there for us at every turn of what was a highly strategic and key transaction for GLOBE Groupe; they were instrumental in every possible way and we were delighted to have them by our side.”

Our team was led by Charlie Leveque (partner) and Teresa Walker (senior associate), with support from Matthew Shannon (associate) and Anna Traherne (trainee). David Scott (partner) advised on corporate tax matters, and Mark Primrose (senior associate) and Sarah Verrecchia (managing associate) advised on employment matters.