The Charity Commission has published new guidance to help charities navigate the risks of using social media, which will be of relevance to all charities with an online presence.
The guidance acknowledges that charities can engage in emotive topics online and utilise the opportunities social media campaigning offers to further their charitable objectives.
Charities should be putting in place a social media policy if they haven’t already, which should also cover content posted by trustees and staff on their personal accounts. The new guidance includes a checklist to help formulate a policy.